By Michelle Goldberg
Nov. 19, 2018 667
The Trump name being removed in 2014 from the facade of the Trump Plaza casino in Atlantic City, which had gone out of business.
“The Trump name being removed in 2014 from the facade of the Trump Plaza casino in Atlantic City, which had gone out of business.CreditCreditMark Makela/Reuters
Donald Trump has failed at most things he’s tried to do in life, with the crucial exception of selling himself as a success.
Consider his business record over the past thirty years. In 1988, he bought Manhattan’s Plaza Hotel for over $400 million — at the time “an unprecedented sum for a hotel,” according to The New York Times. A few years later it was in bankruptcy protection. His casino company went bust, dragging the economy of Atlantic City down with it. Trump Airlines failed; the president defaulted on the loans he took out to buy it. Trump University was a con; he settled a lawsuit over it for $25 million.
But as a self-marketer, Trump is peerless. He convinced people that he was a self-made tycoon despite receiving at least $413 million in today’s dollars from his father, much of it, as The Times has reported, through legally dubious tax dodges. He was cast a paragon of business acumen on “The Apprentice” when most banks refused to lend to him. And then, to America’s enduring disgrace, he was able to use his fictional reality-TV persona as a steppingstone to the White House.”