A shadowy global operation involving big data, billionaire friends of Trump and the disparate forces of the Leave campaign influenced the result of the EU referendum. As Britain heads to the polls again, is our electoral process still fit for purpose?
by Carole Cadwalladr
Sun 7 May 2017 04.00 EDT Last modified on Wed 21 Mar 2018 19.52 EDT
This article is the subject of legal complaints on behalf of Cambridge Analytica LLC and SCL Elections Limited.
“The connectivity that is the heart of globalisation can be exploited by states with hostile intent to further their aims.[…] The risks at stake are profound and represent a fundamental threat to our sovereignty.”
Alex Younger, head of MI6, December, 2016
“It’s not MI6’s job to warn of internal threats. It was a very strange speech. Was it one branch of the intelligence services sending a shot across the bows of another? Or was it pointed at Theresa May’s government? Does she know something she’s not telling us?”
Senior intelligence analyst, April 2017
In January 2013, a young American postgraduate was passing through London when she was called up by the boss of a firm where she’d previously interned. The company, SCL Elections, went on to be bought by Robert Mercer, a secretive hedge fund billionaire, renamed Cambridge Analytica, and achieved a certain notoriety as the data analytics firm that played a role in both Trump and Brexit campaigns. But all of this was still to come. London in 2013 was still basking in the afterglow of the Olympics. Britain had not yet Brexited. The world had not yet turned.
Follow the data: does a legal document link Brexit campaigns to US billionaire?
“That was before we became this dark, dystopian data company that gave the world Trump,” a former Cambridge Analytica employee who I’ll call Paul tells me. “It was back when we were still just a psychological warfare firm.”
Was that really what you called it, I ask him. Psychological warfare? “Totally. That’s what it is. Psyops. Psychological operations – the same methods the military use to effect mass sentiment change. It’s what they mean by winning ‘hearts and minds’. We were just doing it to win elections in the kind of developing countries that don’t have many rules.”