Opinion | Trump Is Winning the Online War – The New York Times

By 

Mr. Edsall contributes a weekly column from Washington, D.C. on politics, demographics and inequality.

CreditCreditBryan Woolston/Reuters

“For all his negative poll numbers and impeachment-related liabilities, President Trump has a decisive advantage on one key election battleground: the digital campaign.

Under the management of Brad Parscale, the Trump re-election machine has devoted millions more than any individual Democrat to increasingly sophisticated microtargeting techniques.

The accompanying chart, compiled by the Wesleyan Media Project, describes the partisan gulf in political spending, through September 19, on Facebook and Google by leading presidential candidates: Trump’s $15.9 million is more than the $15.5 million spent by the top three Democratic candidates combined.

Trump Leads in Online Ads

Candidates’ advertising on Facebook and Google in 2019. President Trump eclipsed the combined totals of the three top-spending Democrats.”

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