Opinion | How Joe Biden Can Defeat Trump From His Basement – By Lis Smith – The New York Times

If he can win the battle for our screens, he can benefit from the death of the traditional presidential campaign.

By 

Ms. Smith advised campaigns by Pete Buttigieg, Andrew Cuomo and Barack Obama.

Credit…Damon Winter/The New York Times

“If Joe Biden plays his cards right, the death of the traditional presidential campaign will turn out to be a blessing in disguise. The 77-year-old Mr. Biden, whom the president derisively calls “Sleepy Joe,” can become the hottest bad boy and disrupter in the media game.

It seems likely that social distancing will force the presidential campaign to be played out entirely on our screens. That will free Mr. Biden, the presumptive Democratic nominee, of the burden of running a grueling, expensive campaign involving incessant travel.

Instead, he can be digitally omnipresent — at a small fraction of the cost and physical toll — and create a new paradigm for how presidential campaigns communicate in the press for years to come.

Mr. Biden’s greatest asset as a campaigner is his palpable empathy. Politicians can learn a lot of tricks — talking points, debate and interview strategies — but personal warmth is something that cannot be taught. It also happens to be a trait that translates well on TV.”

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