Frank Bruni | Is the Burger Nearing Extinction? – The New York Times

Opinion Columnist

  • 1404

Credit…Ben Wiseman

“I liked my patties thin and then I liked them thick. There was the Cheddar period, followed by the Roquefort interregnum. Sesame-seed buns gave way to English muffins as ketchup traded places with special sauce or even, God help me, guacamole, which really was overkill.

But no matter its cradle or condiment, the hamburger was with me for the long haul — I was sure of that.

Until now.

A few days ago I tripped across news that McDonald’s was testing a vegetable-based patty, coming soon to a griddle near you. The McPlant burger, they’re calling it — a McOxymoron if ever I’ve heard one. And McDonald’s is late to the game. Burger King has been selling a meatless Impossible Whopper since 2019. Dunkin’ has been serving a Beyond Sausage Breakfast Sandwich for nearly as long.

Meanwhile, Bill Gates has been telling anyone who will sit still long enough to listen about his investment in a “pretty amazing” start-up that uses a protean protein made from an especially hardy fungus for meatless patties, meatless balls and vegan versions of various dairy products. Over the past weeks, he has plugged it on my Times colleague Kara Swisher’s “Sway” podcast and in Rolling Stone.” . . .

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s