“Many of the biggest tech firms have long insisted that consumers care more about free services than the privacy they surrender to use them.
Companies like Facebook pointed to their own exponential growth and insisted that consumers were voting with their feet.
Turns out, that was nonsense.
When offered an actual choice in the new operating system that runs iPhones, Americans are all in on privacy.
Just 6 percent of U.S. daily users of Apple’s latest mobile software are opting to allow companies like Facebook and its many affiliates to hoover up data about them and sell it to advertisers, according to Flurry Analytics. (The figure is higher globally, at about 15 percent.) . . . “