Peter Rawlinson Helped Build Tesla. Now He Hopes to Do the Same at Lucid. – The New York Times

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“It celebrated the production of its first cars less than two months ago. Deliveries have just begun. But for a company with so few vehicles on the road, Lucid Motors is generating a lot of buzz.

Its debut sedan, the $169,000 Lucid Air Dream Edition, has been hailed for its workmanship and the ability to travel a record 520 miles on a single charge. MotorTrend magazine declared it the car of the year. And Lucid’s shares have more than doubled in the last month, putting the company’s worth at $85 billion — a valuation higher than Ford Motor’s.

The accolades are a tribute to Lucid’s chief executive, Peter Rawlinson, an auto industry veteran who engineered the Model S, the sedan that established Tesla as a serious carmaker. Now, he hopes that the Air will do the same for Lucid.

“The first product defines the brand,” he said recently in an interview at Lucid’s factory in the Arizona desert. “We’ll need to create a technological tour de force, and I think that’s what we’ve got in Lucid Air. We define our brand, we define our future.” “