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“Tesla has cut prices on most of its electric cars in the United States and Europe by as much as 20 percent in a bid to spur slackening demand.
The automaker faces increasingly stiff competition in the global market for electric vehicles. It also must contend with rising interest rates in the United States, which have increased the cost of financing vehicle purchases.
“I think Tesla recognizes they are not the only game in town and the Detroit companies are jumping into the deep end with E.V.s,” said Dan Ives, a Wedbush analyst. “I think the price cuts mean Tesla is going to rip the Band-Aid off and try to go on the offensive.”
Tesla stock fell sharply in early trading Friday after the price cuts were reported, but ended the day less than 1 percent lower. The share price has fallen roughly 70 percent since November 2021.”