Opinion |  We Lost the Battle for the Republican Party’s Soul Long Ago – By Stuart Stevens – The New York Times

By 

Mr. Stevens is a Republican political consultant.

Credit…Kevin Lamarque/Reuters

“After Mitt Romney lost the 2012 presidential race, the Republican National Committee chairman, Reince Priebus, commissioned an internal party study to examine why the party had won the popular vote only once since 1988.

The results of that so-called autopsy were fairly obvious: The party needed to appeal to more people of color, reach out to younger voters, become more welcoming to women. Those conclusions were presented as not only a political necessity but also a moral mandate if the Republican Party were to be a governing party in a rapidly changing America.

Then Donald Trump emerged and the party threw all those conclusions out the window with an almost audible sigh of relief: Thank God we can win without pretending we really care about this stuff. That reaction was sadly predictable.