” . . . . Throughout the Trump era, the media has often found itself caught in the newsworthiness trap. In his new book, “Why We’re Polarized,” Ezra Klein, co-founder of Vox, describes this cycle as “a fortress of tautology: Whatever we are covering is newsworthy because everyone is covering it, and the fact that everyone is covering it proves that it is newsworthy.” Part of the reason for this is, as Mr. Klein writes, “to obscure the fact that the decisions being made [by the press] are decisions at all.”
Mr. Trump exploits the media’s blind newsworthiness adherence masterfully, as the political journalists dance to his tune tweet after tweet. It is even easier for those same politicians to manipulate social media, which is designed to lure users into an endless maze of amplified newsworthiness. The press ultimately must own its editorial decisions; the tech giants refuse to even admit that they make deeply consequential editorial decisions with every approved political ad and rule change.
Incendiary content from a newsworthy individual goes viral. It is given additional coverage because it went viral. The additional coverage makes it even more newsworthy and viral. It’s a self-perpetuating cycle. With each iteration misinformation spreads, outrage grows, polarization hardens and politicians and those lucky enough to be considered newsworthy grow ever emboldened.
But newsworthiness is a choice masquerading as an inevitability. Amplifying lies and empowering our most divisive politicians with an endless supply of attention is not inevitable. When the press does it uncritically, citizens rightly demand accountability. We should demand the same from Big Tech.”