Facebook is aggressively challenging YouTube’s dominance by encouraging page admins to upload videos directly to Facebook rather than sharing links to YouTube videos.
In its beef-up of video functions, Facebook added three key features:
- Facebook auto-plays uploaded videos in the news feed (here’s how to turn off the auto-play feature).
- Facebook’s native video preview image is larger than YouTube previews.
- For advertisers, Facebook offers video ads, and for select advertisers, Premium Video Ads, 15-second commercials that auto-play without sound.