Opinion | To Beat Trump, Focus on His Corruption –  by David Leonhardt – The New York Times

“Given the severity of Trump’s misbehavior — turning American foreign policy into an opposition-research arm of his campaign — Democrats had no choice but to start an impeachment inquiry. Yet they need to remember that impeachment is an inherently political process, not a technocratic legal matter. It will fail if it does not persuade more Americans of Trump’s unfitness for office. It will succeed only if he is not president on Jan. 21, 2021.

And it is far more likely to succeed if Democrats can connect it in voters’ minds to a larger argument about the substance of Trump’s presidency.

The most promising version of that argument revolves around corruption: The Ukraine quid pro quo matters because it shows how Trump has reneged on his promise to fight for ordinary Americans and is using the power of the presidency to benefit himself. As Leah Greenberg, a co-founder of the progressive group Indivisible, says: “This man is not working for you. He is working to put his own interests first. And he is endangering the country to do it.”

Corruption is one of the public’s top worries, surveys show. In an NBC News/Wall Street Journal poll last year, people ranked the economy as the country’s most important issue, and No. 2 was “reducing the influence of special interests and corruption in Washington.” It’s a cross-partisan concern too, spanning Democrats, Republicans and independents.

The corruption argument can appeal to the swing voters who helped elect Barack Obama in 2012, flipped to Trump in 2016 and flipped back to Democrats in 2018. And despite wishful thinking by some progressives, winning swing voters — rather than simply motivating the base — will again be crucial in 2020. “You have to build a bridge for people to walk across,” said David Axelrod, the former Obama strategist, referring to Trump’s 2016 supporters. “If you say the guy is a reprobate and a sleaze and all of that, it’s harder for people who voted for him to walk across that bridge.”